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Case Study: The Alibi Room
From our first contact with The Alibi Room, we knew that rebranding it would be an interesting challenge. The owner of the restaurant came to us with an idea: to turn a good friend and model into a "pin up girl" and incorporate it into the logo. At this point, we had never photographed a model with the intention of creating a logo, let alone an entire branding package. It was a stimulating and fun process- below you can see some intermediate steps involved in a complete rebranding, from conceptualization, photoshoot and image editing to vectoring the final logo and sublogo.
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