Social & Digital, Print, Branding, Animation
2016 - Present
Our longtime client Blue Water Development bought into Kampgrounds of America to franchise and rebrand one of their most popular vacation rentals: a Chincoteague Island campground. We worked with BWD & KOA to rebrand, and create an identity that was true to KOA’s iconic look while also incorporating the Chincoteague Island feel.
Digital & Social
When it came time to express the new brand in digital and social ads, we leveraged the iconic red, yellow, and black from the logo to create nostalgic, camp-inspired assets that exceeded their goals on all platforms.
In a vacation town, print collateral can make or break a business. We designed assets true to the nostalgic camp vibe that we knew would stand out among the huge amount of pamphlets and brochures distributed on the Eastern Shore of Maryland and Virginia.