THE ALIBI ROOM

     When The Alibi Room reached out to us, we knew this project was gonna be one of our favorites. The owner came to us with the idea of using her model friend to be the figure in the logo. At this point, we had never used an "actual person" to be in a logo, let alone an entire branding package. Below takes you through the process of how we started with their inspiration board, had a photoshoot, vectored her into a 3 color logo, provided multiple proofs, received feedback, and ended with a clean, memorable brand. Are you ready to take your visual identity to the next level? 

screen printing



THE PROCESS


LOGO

Secondary Logo

COLOR PALETTE

BUSINESS CARDS

TYPOGRAPHY

PENS