Lighting your path, guiding your steps

HealTree

HealTree was formed in 2020 during the height of the global pandemic by founder, Catrina Stiller. After working in private practice for many years, Stiller wanted to create an organization that would bring together like-minded mental health counselors and other healers to embody her vision of all beings living in peace. HealTree offers a safe, accepting place for humans to explore their inner worlds and learn of their innate ability to end their own suffering. People, like trees, are incredibly resilient. HealTree offers psychotherapy, groups, and workshops to assist individuals in growing strong roots so they may learn to weather any storm life sends their way.

We were tasked with branding of the organization. Sans-serif fonts and earth tones were selected to keep the entire brand cohesive across the website and marketing collateral.

BRAND STRATEGY
STYLE GUIDE
BRAND ASSET DESIGN

Website design
Website Development
Print Design

Lighting your path, guiding your steps

HealTree

In our redesign of CarAdvise's sell sheet, we've elevated their brand image with a modern and visually captivating aesthetic. Through sleek design elements and vibrant visuals, we've encapsulated the essence of CarAdvise's mission: to empower drivers with confidence and savings. With streamlined information presentation, potential customers can now easily grasp the benefits of CarAdvise's comprehensive services, from expert advice to hassle-free scheduling and guaranteed cost savings. Our redesigned sell sheet embodies CarAdvise's commitment to convenience and affordability, ensuring that every driver can navigate their vehicle maintenance journey with ease and assurance.

Print Design

Rooted in Nature's Tranquility

In crafting HealTree's website, we meticulously ensured that every aspect resonated with the brand's essence of fostering inner peace and resilience. Drawing inspiration from nature's serene beauty, we adorned the site with imagery of lush landscapes. With the backdrop of nature as our canvas, we delicately integrated floral leaf vectors to lend texture and visual intrigue to the site's design. These vectors, while subtle, serve as a gentle reminder of the organic resilience inherent in every individual—a concept deeply intertwined with HealTree's ethos. By weaving these elements into the background, we create a harmonious digital environment where visitors are invited to explore and immerse themselves in the serene beauty of nature. Through thoughtful integration of these elements, our website design not only captivates the eye but also encapsulates HealTree's commitment to providing a nurturing space for personal growth and healing.

Rooted in Serenity

The business cards serve as tangible extensions of HealTree's ethos, seamlessly blending brand elements with practicality. Inspired by the tranquility of nature, each card features subtle floral leaf motifs, echoing the resilience and growth central to HealTree’s mission. The soothing color palette evokes a sense of calm, while the minimalist design ensures clarity and focus. With every exchange, their business cards become vessels of connection, inviting individuals to embark on a journey of self-discovery and inner healing.