When Wagboo approached us with their vision for dog gear that prioritizes quality and sustainability, we dived into the naming and branding process. Through extensive research on domain availability and trademarks, we discovered the perfect fit - Wagboo. The name resonated with dog owners, capturing the playful spirit and affectionate connection between humans and their furry companions. From there, we embarked on designing a cohesive brand identity, including a captivating logo, versatile color palette, complementary typography, charming badges, and icons that encapsulated the essence of Wagboo.
With the perfect name in hand, our creative journey took flight as we began shaping Wagboo's identity. The objective was to create a cohesive brand image that would resonate with dog owners and reflect the company's values. The focal point of this process was the logo design, where we sought to capture the essence of Wagboo in a visually compelling way. Incorporating elements of playfulness, companionship, and nature, we crafted a captivating logo that featured a lively and endearing canine figure with a wagging tail, symbolizing the joy that Wagboo aimed to bring to pets and their owners. The logo design encapsulated the brand's identity, forming the foundation for the rest of the branding elements.
Building on the logo's charm, we curated a versatile color palette that harmoniously complemented the brand's persona. By combining warm and inviting hues with earthy tones, we created a visual identity that exuded warmth, friendliness, and a connection with nature. The selected color palette lent itself to a wide range of applications, from product packaging to digital marketing materials, ensuring consistency across all touchpoints. Typography played a pivotal role in reinforcing the brand's character. We carefully selected fonts that struck the perfect balance between playfulness and elegance. This typography choice was intended to evoke feelings of comfort and trust, resonating with dog owners who seek products that reflect a harmonious bond with their pets.
Charming badges and icons were also thoughtfully crafted to complement the overall brand identity. These elements served as visual cues, making it easy for customers to identify Wagboo products both on the shelf and online. The badges and icons encapsulated the brand's values, emphasizing its dedication to sustainability, quality, and the well-being of pets.