Daily Purchases for a Healthier Planet
1% for the Planet
We were thrilled to collaborate with the non-proft 1% For The Planet, and a handful of the amazing brands that are apart of it. We set out to create an inspiring, narrated lifestyle video that brings awareness to the brands that are members of 1% For The Planet - specifically in New York City. Following Mafalda's Saturday afternoon in the city, we highlight the products and services she uses throughout the day, and the scenic places she visits such as Central Park and Rockaway Beach. Over three days, we shot in ten locations throughout the five boroughs. We captured a story that educates how easily you can incorporate these products into your everyday life, and how these purchases help create a healthier planet.
Patagonia
Patagonia believes the environmental crisis has reached a critical tipping point. At Patagonia, the protection and preservation of the environment isn’t what they do after hours. It’s the reason they're in business.
Shoot Location: SOHO, Manhattan
Boxed Water
Part sustainable water company, part philanthropic project, Boxed Water obsesses over providing the purest water in the most sustainable way. They're not satisfied with the status quo - the planet doesn’t need more plastic bottles.
Shoot Locations: Bushwick, Brooklyn | Rockaway Beach, Queens
Harney & Son's Tea
Harney & Sons builds on a commitment to deliver customers the finest quality tea possible. This promise, made over 30 years ago, serves as the company's guiding principle.
Shoot Location: Greenpoint, Brooklyn
Bread Alone
Bread Alone has been baking using organic grains since their first loaf in 1983. They believe that organic food production is the right choice for individual health, for our earth, and for the farmers that work our fields.
Shoot Locations: Union Square Park, Manhattan
Honest Tea
Honest Tea seeks to create and promote great-tasting, healthy, organic beverages. They strive to grow their business with the same honesty and integrity they use to craft their recipes, with sustainability and great taste for all.
Shoot Locations: Williamsburg, Brooklyn | Broad Channel, Queens
Tula Plants
A mix of modern horticulturists and designers, Tula Plants creates unique objects and experiences to celebrate the wonders of the natural world.
Shoot Location: Greenpoint, Brooklyn
ReGrained
ReGrained rescues the nutritious grain created every time beer is brewed. They elevate this overlooked but awesome ingredient to the hero status it deserves with their award-winning upcycled nutrition bars, puffs and premium ingredients.
Shoot Locations: Central Park, Manhattan | Bushwick, Brooklyn
Surf Sweets
Wholesome creates better-for-you products that sweeten moments for you as they sweeten lives for others. Wholesome sugars, honeys and treats that are more than delicious—they’re mindfully delicious.
Shoot Locations: Bushwick, Brooklyn | Rockaway Beach, Queens
Stojo
The Stojo Cup is the world's first ultra-portable, leak-proof reusable cup that collapses to fit in your bag or pocket.
Shoot Locations: Greenpoint, Brooklyn | NOHO, Manhattan
Mamma Chia
Mamma Chia is dedicated to offering the highest quality organic plant-based superfoods and beverages that provide vitality, energy and strength. As a conscious and sustainable company, they strive to continue to honor and uplift both the soul of humanity and the soul of the planet.
Shoot Locations: Central Park, Manhattan | Bushwick, Brooklyn
Yoga Vida
At Yoga Vida, they make yoga accessible and inclusive - without judgment, pressure or demands.
Shoot Locations: NOHO, Manhattan
MamaP
MamaP puts the environment first — specializing in creating natural products to replace household plastics.
Shoot Location: Greenpoint, Brooklyn
ANDI
The ANDI is a light-weight, durable, active, travel, transformer bag designed to support you - all weather, all occasion, all the time.
Shoot Locations: Manhattan | Brooklyn | Queens
FinalStraw
FinalStraw's mission is to create reusable, responsibly made, badass products that reduce the need for plastics, empower individuals to change their buying habits, and raise awareness of the impacts of our everyday decisions.
Shoot Locations: Central Park, Manhattan | Williamsburg, Brooklyn
