WARNER MUSIC GROUP

Aretha Franklin | One of Music's True Originals

Working alongside Warner Music Group, our team had the privilege of creating captivating social media content to promote Aretha Franklin's renowned "Queen of Soul" album and her greatest hits compilation. For the album, we developed five unique animated social videos, each corresponding to a beloved song such as "Respect," "I Say A Little Prayer," "Natural Woman," "Think," and "Chain of Fools." In these videos, we seamlessly brought the album artwork to life, synchronized with the music, while also incorporating animated song titles. The result was a collection of visually stunning and engaging animations that not only delighted fans but also effectively conveyed the essence of Aretha Franklin's iconic music.

In addition to the videos, we created static social carousels that showcased five powerful quotes from notable figures such as Paul McCartney, Celine Dion, Gladys Knight, Barbra Streisand, John Legend, and even former President Barack Obama. By ensuring cohesiveness with Aretha's branding, these static assets provided an engaging platform for fans to interact with inspiring words that celebrated the lasting impact of Aretha Franklin's music on the world stage.

BRAND STRATEGY
DIGITAL & SOCIAL DESIGN
ANIMATION

Bringing Listeners to Music Platforms

We approached each album animation with a fresh perspective to account for the widely varying artwork for each. We worked with Warner Music to hone in on exactly the right visual style, pace, and effects to appeal to his target audience and accurately represent the original artwork and music.

Bringing Listeners to Music Platforms

We approached each album animation with a fresh perspective to account for the widely varying artwork for each. We worked with Warner Music to hone in on exactly the right visual style, pace, and effects to appeal to his target audience and accurately represent the original artwork and music.

Warner Music Group

Warner Music Group comprises an array of businesses aimed at helping artists achieve long-term creative and financial success while providing consumers with the highest-quality music content available. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry

Warner Music Group

Warner Music Group comprises an array of businesses aimed at helping artists achieve long-term creative and financial success while providing consumers with the highest-quality music content available. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry

1% For The Planet

1% For The Planet