Kampgrounds of America
When our longtime client Blue Water Development invested in a Kampgrounds of America franchise, they came to us to build a new brand identity that was true to KOA’s iconic look, while also incorporating the uniqueness of Chincoteague Island. To make an online splash with the newest addition to KOA’s national network, we leveraged the iconic red, yellow and black from the logo to create camp-inspired, nostalgia invoking assets that helped our client exceed their engagement goals on all platforms.
BRAND IDENTITY
DIGITAL AND SOCIAL DESIGN
PRINT DESIGN
ART DIRECTION
ANIMATION
PRINT DESIGN
Camp Inspired Collateral
With our research and experience in this region, going in we were well aware that print collateral is especially valuable in a vacation town, so we focused on creating assets that were designed to stand out among the wealth of print collateral already distributed on the Eastern Shore of Virginia and Maryland.
Branding That's In-Tents
We designed assets true to the nostalgic camp vibe, and communicated cohisevely across print and digital platforms incuding Facebook, Instagram, email marketing, mailers, and local magazine ads.
