BIG TIME ENERGY
A Tasty Water Enhancer
We were asked to create a vibrant and fun brand identity to appeal to this new energy supplement’s target audience. We landed on bold, circular logo, with half-tones to give the icons depth and texture. As the brand family grew, we found complementary colors to represent “Big Time CBD”, and “Big Time Focus” to set them apart from, but also remain cohesive with the original Big Time Energy.
We worked with our longtime partner Mind & Metrics to bring this brand to life.
BRAND IDENTITY
BRAND STRATEGY
DIGITAL & SOCIAL DESIGN
PACKAGING DESIGN
WEBSITE DEVELOPMENT
ANIMATION
VIDEO PRODUCTION
Big Time Branding
Using the brand identity we had already established as a springboard, we added adventurous and lively silhouettes to pique the interest of the product’s target audience, and to invoke a feeling of playful excitement. We also added water splash accents to the water enhancer to hint at its suggested use, and we worked with our client to determine the best way to describe the soft chews and display their flavor. We enjoyed the challenge of finding a way to compliantly display the information required by the FDA, while still creating attractive and on-brand packaging.
Big Time Build Out
Once everything else was in place, it was time to bring this lively brand family to the web. This site was built on the Shopify platform, and was designed not only to express the fun-loving nature of these brands, but also to educate potential customers, and increase conversions. When it was time to express BTE in video format, we created a lifestyle video of the Big Time brands to show how the products are used in relatable ways to their target audience including working, sports, and hobbies. This content is used across social media channels, and as paid ads. The animations were designed to communicate how the products are used in a fun, and quick fashion. As fast-loading and easily embeddable .gifs, these also made a great addition to their product pages.
