Over 100 Years of Automotive Excellence
Pohanka Automotive Group
Established in 1919, the Pohanka Automotive Group is a historic and respected automobile dealership with a legacy spanning generations. Pohanka's unwavering dedication to customer satisfaction is evident through their wide range of vehicle options, innovative financing, advanced service departments, and award-winning collision centers. Recognized with honors such as the Time Magazine National Quality Dealer Award and the Sports Illustrated AIADA All-Star Dealer Award, Pohanka Automotive Group stands as a paragon of excellence in the industry.
The collaboration yielded impactful projects, including monthly website banners highlighting OEM financing specials and meticulously crafted email newsletters. In the physical realm, captivating wall graphics for the Junior Achievement Center were designed to inspire and educate. Furthermore, branding and design undertakings extended to essential Pohanka entities: the Pohanka Training Academy, Pohanka Buying Center, and Pohanka Collision Center. These projects collectively exemplify the commitment to excellence shared by Pohanka Automotive Group and collaborators.
brand identity
brand strategy
Digital Marquees
Print design
website design
environmental graphics
Email Marketing
Over 100 Years of Automotive Excellence
Pohanka Automotive Group
Established in 1919, the Pohanka Automotive Group is a historic and respected automobile dealership with a legacy spanning generations. Pohanka's unwavering dedication to customer satisfaction is evident through their wide range of vehicle options, innovative financing, advanced service departments, and award-winning collision centers. Recognized with honors such as the Time Magazine National Quality Dealer Award and the Sports Illustrated AIADA All-Star Dealer Award, Pohanka Automotive Group stands as a paragon of excellence in the industry.
The collaboration yielded impactful projects, including monthly website banners highlighting OEM financing specials and meticulously crafted email newsletters. In the physical realm, captivating wall graphics for the Junior Achievement Center were designed to inspire and educate. Furthermore, branding and design undertakings extended to essential Pohanka entities: the Pohanka Training Academy, Pohanka Buying Center, and Pohanka Collision Center. These projects collectively exemplify the commitment to excellence shared by Pohanka Automotive Group and collaborators.
brand identity
brand strategy
Video production
Print design
WEBSITE DEVELOPMENT
ENVIRONMENTAL GRPAHICS
EMAIL MARKETING
Driving Engagement with Monthly OEM Campaigns
Every month, we craft captivating website banners and dynamic digital marquees that command attention. These digital assets serve as the first point of interaction for online visitors, seamlessly highlighting the latest Manager Lease Specials for each OEM within Pohanka's portfolio. With meticulous design and strategic placement, we ensure that these visuals not only inform but also entice, resulting in increased customer engagement and conversions. Together, these elements create a powerful online presence that consistently reflects Pohanka's commitment to excellence.
Driving Engagement with Monthly OEM Campaigns
Every month, we craft captivating website banners and dynamic digital marquees that command attention. These digital assets serve as the first point of interaction for online visitors, seamlessly highlighting the latest Manager Lease Specials for each OEM within Pohanka's portfolio. With meticulous design and strategic placement, we ensure that these visuals not only inform but also entice, resulting in increased customer engagement and conversions. Together, these elements create a powerful online presence that consistently reflects Pohanka's commitment to excellence.
Community Chonicles: Pohanka’s Newsletter
Beyond the markeing realm, we bring our design expertise to Pohanka's community newsletter. This newsletter serves as a vital bridge between Pohanka and its local community, delivering updates on Pohanka events, town event recaps, and service specials. Our engaging designs transform this newsletter into a compelling communication piece that resonates with readers, fostering a strong sense of community. Through our design work, we ensure that Pohanka's message reaches its audience effectively, reinforcing the brand's connection with its community and customers.
Community Chonicles: Pohanka’s Newsletter
Beyond the markeing realm, we bring our design expertise to Pohanka's community newsletter. This newsletter serves as a vital bridge between Pohanka and its local community, delivering updates on Pohanka events, town event recaps, and service specials. Our engaging designs transform this newsletter into a compelling communication piece that resonates with readers, fostering a strong sense of community. Through our design work, we ensure that Pohanka's message reaches its audience effectively, reinforcing the brand's connection with its community and customers.
Fostering Future Leaders: Pohanka Automotive Joins theJunior Achievement Center
At the heart of Pohanka Automotive's commitment to education and community empowerment lies a transformative project – designing their interior space in the brand-new Junior Achievement Center. In collaboration with Pohanka, we have breathed life into this remarkable space, where each wall serves as a dedicated window into the diverse world of the automotive industry: sales, service, service advising, and parts.
The crowning achievement of our design work is an interactive feature that engages young minds in a hands-on lesson, teaching them the intricacies of removing a car tire. This immersive experience is just one facet of Pohanka's dedication to fostering financial literacy, work readiness, and entrepreneurship among students. The Perdue Henson Junior Achievement Center, spanning 25,000 square feet in Salisbury, Maryland, will be the epicenter of experiential learning, touching the lives of over 10,000 students annually. Serving seven counties on the Eastern Shore, this facility aligns with Pohanka Automotive's enduring commitment to shaping the future and empowering the next generation of leaders in the automotive industry and beyond.
Fostering Future Leaders: Pohanka Automotive Joins theJunior Achievement Center
At the heart of Pohanka Automotive's commitment to education and community empowerment lies a transformative project – designing their interior space in the brand new Junior Achievement Center. In collaboration with Pohanka, we have breathed life into this remarkable space, where each wall serves as a dedicated window into the diverse world of the automotive industry: sales, service, service advising, and parts.
The crowning achievement of our design work is an interactive feature that engages young minds in a hands-on lesson, teaching them the intricacies of removing a car tire. This immersive experience is just one facet of Pohanka's dedication to fostering financial literacy, work readiness, and entrepreneurship among students. The Perdue Henson Junior Achievement Center, spanning 25,000 square feet in Salisbury, Maryland, will be the epicenter of experiential learning, touching the lives of over 10,000 students annually. Serving seven counties on the Eastern Shore, this facility aligns with Pohanka Automotive's enduring commitment to shaping the future and empowering the next generation of leaders in the automotive industry and beyond.
Branding and Design for Pohanka's Automotive Training Center
We spearheaded the branding, website, and brochure design for Pohanka's Automotive Training Center (PACT). We crafted a modern, empowering identity that mirrors PACT's commitment to excellence in automotive workforce development. The website offers a user-friendly platform for program details, while the brochure embodies PACT's mission. Our design work ensures PACT stands as a symbol of opportunity, empowering a new generation of Certified Automotive Technicians.
Pohanka's Automotive Training Center (PACT) is an innovative program cultivating skilled technicians for the automotive industry. With full program coverage and a $1,500 tool set provided, students gain expertise during the 84-week course, split evenly between classroom and hands-on training. PACT paves the way for a career as a Certified Automotive Technician, offering specialized equipment training and real-world experience with late-model vehicles. It's a path to success, driven by Pohanka's commitment to education and the automotive community.
Branding and Design for Pohanka's Automotive Training Center
We spearheaded the branding, website, and brochure design for Pohanka's Automotive Training Center (PACT). We crafted a modern, empowering identity that mirrors PACT's commitment to excellence in automotive workforce development. The website offers a user-friendly platform for program details, while the brochure embodies PACT's mission. Our design work ensures PACT stands as a symbol of opportunity, empowering a new generation of Certified Automotive Technicians.
Pohanka's Automotive Training Center (PACT) is an innovative program cultivating skilled technicians for the automotive industry. With full program coverage and a $1,500 tool set provided, students gain expertise during the 84-week course, split evenly between classroom and hands-on training. PACT paves the way for a career as a Certified Automotive Technician, offering specialized equipment training and real-world experience with late-model vehicles. It's a path to success, driven by Pohanka's commitment to education and the automotive community.
Branding and Design for Pohanka's Buying Center
We also extended our expertise to the Pohanka Buying Center, another distinguished entity within the Pohanka Automotive Group. We undertook the task of crafting a unique brand identity and designing an intuitive website that mirrors their proficiency in the automotive purchasing domain. Beginning with the creation of a logo that embodies trust, efficiency, and a commitment to customer satisfaction, we then meticulously developed a user-friendly website. This platform offers visitors an intuitive and informative experience, simplifying the vehicle-selling process. Our work for the Pohanka Buying Center underscores their dedication to streamlining and enhancing the car-selling experience, making it more accessible and convenient for all.
Branding and Design for Pohanka's Buying Center
We also extended our expertise to the Pohanka Buying Center, another distinguished entity within the Pohanka Automotive Group. We undertook the task of crafting a unique brand identity and designing an intuitive website that mirrors their proficiency in the automotive purchasing domain. Beginning with the creation of a logo that embodies trust, efficiency, and a commitment to customer satisfaction, we then meticulously developed a user-friendly website. This platform offers visitors an intuitive and informative experience, simplifying the vehicle-selling process. Our work for the Pohanka Buying Center underscores their dedication to streamlining and enhancing the car-selling experience, making it more accessible and convenient for all.
Branding and Design for Pohanka's Collision Center
We also extended our expertise to the Pohanka Collision Center, a vital component of the Pohanka Automotive Group. Our task was to develop a distinctive brand identity and create an informative website that resonates with their commitment to excellence in collision repair services. We began by crafting a logo that signifies trust, precision, and a dedication to restoring vehicles to their prime. Our focus then turned to designing a user-friendly website that guides visitors through the collision repair process seamlessly. Our efforts for the Pohanka Collision Center reflect their unwavering dedication to simplifying the vehicle restoration experience, ensuring it is both accessible and efficient for all.
Branding and Design for Pohanka's Collision Center
We also extended our expertise to the Pohanka Collision Center, a vital component of the Pohanka Automotive Group. Our task was to develop a distinctive brand identity and create an informative website that resonates with their commitment to excellence in collision repair services. We began by crafting a logo that signifies trust, precision, and a dedication to restoring vehicles to their prime. Our focus then turned to designing a user-friendly website that guides visitors through the collision repair process seamlessly. Our efforts for the Pohanka Collision Center reflect their unwavering dedication to simplifying the vehicle restoration experience, ensuring it is both accessible and efficient for all.
