Transforming small-business financial compliance
Equility: A Quickbooks Store App
Equility, a dynamic SAS (Software as a Service) company specializing in account reconciliation and QuickBooks integration, sought our expertise to establish a compelling brand identity and seamless user experience for their web app. Our journey with Equility began by crafting the perfect company name, conducting meticulous domain name and trademark searches to ensure a strong foundation. With a clear vision in mind, we delved into logo design, opting for a minimal and contemporary concept, accompanied by a carefully curated green color palette that exuded a sense of modernity and trustworthiness.
Next, our focus shifted towards the Equility website's homepage design, aimed at engaging visitors and conveying the app's exceptional features. Simultaneously, we crafted the user interface for the web application, designing all pages such as the dashboard, login page, and the innovative Reconciliation Wizard page. This wizard proved to be the heart of the app, automatically matching transactions in QuickBooks Online with those on the bank statement, while efficiently identifying duplicates or missing entries. With seamless QuickBooks integration, Equility emerged as the best-in-class solution for small businesses seeking accurate and efficient account reconciliation.
NAMING
BRAND IDENTITY
BRAND GUIDELINES
BRAND STRATEGY
ART DIRECTION
WEBSITE DESIGN
WEB APPLICATION DESIGN
USER INTERFACE DESIGN
USER EXPERIENCE DESIGN
VIDEO PRODUCTION
PRINT DESIGN
Distinctive Market Position
Beyond digital touchpoints, we extended our creative efforts to envision Equility's offline presence. We produced mockups for outdoor signage and print ads, ensuring a consistent brand experience across all platforms. Additionally, we explored the power of storytelling, creating storyboards for three compelling TV commercials slated for 2024, further amplifying Equility's brand reach and impact.
Through our comprehensive branding and design process, Equility achieved a distinctive market position as a reliable and advanced SAS solution within the QuickBooks ecosystem. With a seamless user experience, visually engaging brand elements, and a compelling story to tell, Equility successfully stands out as the go-to choice for small businesses seeking precise and automated account reconciliation within QuickBooks Online.
