Rip, tip, sip
Swigg: Vitamin Hydration Mix
Swigg Vitamin Hydration Mix, a brand dedicated to making hydration easy, enjoyable, and flavorful, sought our creative agency's expertise to launch their groundbreaking product. The core essence of Swigg revolves around the belief that staying hydrated should be a delightful experience, enriched with essential vitamins and nutrients. Our collaborative journey with Swigg began with the critical task of naming the brand, meticulously searching for a name that perfectly encapsulates its mission and vision.
After extensive research and thoughtful consideration, we arrived at the name "Swigg," a word that embodies the brand's commitment to providing a convenient and delicious daily multivitamin source of hydration. With the brand name finalized, we embarked on a comprehensive branding process, shaping Swigg's identity with a captivating logo design and a vibrant visual language that communicates the brand's dedication to health and vitality. Swigg Vitamin Hydration Mix is now available on Amazon, featuring four enticing flavors—Berry Bop, Citrus Sip, Fruit Flex, and Minty Melon—making it easier for customers to access and enjoy their favorite hydration mix. Additionally, the brand offers a specially designed Sports Bottle made of durable USA-made Eastman Tritan Copolyester, ensuring a perfect pairing with Swigg for an on-the-go, hassle-free hydration experience. Through this unique combination of delicious flavors, convenient purchase options, and reliable sports bottle, Swigg invites everyone to embrace a healthier and more flavorful lifestyle, making hydration an exciting part of their daily routines.
NAMING
BRAND IDENTITY
BRAND STRATEGY
brand guidelines
photography
animation
Website development
user interface design
video production
print design
packaging design
DIGITAL & SOCIAL DESIGN
Embracing Flavors and Convenience
Introducing Swigg Vitamin Hydration Mix - a sensational lineup of flavors designed to make hydration easy, fun, and packed with flavor. Embrace the burst of berrylicious goodness with "Berry Bop," featuring a vibrant pink hue and an enticing icon of succulent berries. Quench your thirst for zesty refreshment with "Citrus Sip," boasting an energizing orange-yellow color and a refreshing citrus slice icon. Dive into the ultimate fruity medley with "Fruit Flex," captivating you with its dreamy blue palette and a delightful fusion of different fruits. And for a cool and rejuvenating oasis, savor "Minty Melon," featuring a soothing green shade and an irresistible combination of mint leaves and juicy melon in the icon. Each stick packet's design reflects the essence of its flavor, making it easy for customers to choose their preferred hydration experience. Swigg understands that hydration should be both convenient and delightful, which is why they offer the perfect companion - the Swigg Sports Bottle. Made of durable USA-made Eastman Tritan Copolyester, this bottle ensures reliable and leak-proof hydration on the go. The packaging showcases the captivating Tropical Fusion gradient, symbolizing the exciting range of flavors available, enticing customers to explore the full spectrum of delicious hydration options. With the Swigg Sports Bottle, customers can pair it effortlessly with any flavor stick packet, making hydration a seamless and enjoyable part of their daily routine. Experience the magic of Swigg Vitamin Hydration Mix and stay refreshed, nourished, and energized throughout your day.
Photography & Video Production
Embodying the very essence of Swigg's innovation, our photography and video production endeavors took place within our Brooklyn-based production studio. Utilizing a captivating blend of fruits, palm elements, and tropical props, we meticulously crafted a visual narrative that resonated with the brand's commitment to freshness and nature-inspired vitality. The resulting images not only radiated a tropical ambiance but also encapsulated the core essence of Swigg's offerings.
Beyond photography, our creative team also delved into video production, creating compelling visuals for Amazon. We produced engaging videos that showcased the Swigg Sports Bottle's durable design and the seamless mixing process of the drink mix. These videos served to enhance the Amazon shopping experience, offering customers an immersive understanding of the products and inviting them to be a part of Swigg's flavorful and convenient hydration journey.
E-Commerce Excellence
In the realm of e-commerce and web design, Swigg's journey came to life through an innovative and user-centric website. Our collaborative effort focused on seamlessly translating Swigg's brand essence into the digital space. We meticulously designed the Swigg website to offer visitors an immersive and informative experience. Every element, from the layout to the color palette, was carefully curated to reflect the brand's vibrant and flavorful identity. The website became a gateway for customers to explore Swigg's enticing range of flavors, understand its unique features, and make effortless purchases. By prioritizing user-friendliness, responsiveness, and captivating visuals, we created an online oasis that not only showcased Swigg's innovation but also encouraged customers to embrace a healthier and more enjoyable approach to hydration.
With a robust e-commerce website in place, the successful launch of Swigg on Amazon further amplified the brand's online presence. Leveraging our expertise, we designed an Amazon Storefront that seamlessly integrated Swigg's visual identity with the e-commerce platform's requirements. Through engaging banners, enhanced product descriptions, and captivating profile images, we effectively communicated Swigg's commitment to providing an easy, fun, and flavorful hydration experience. This launch not only introduced Swigg to a global audience but also solidified its position as a standout player in the competitive market. As customers explored the Amazon Storefront, they were greeted by a cohesive and visually enticing platform that echoed the brand's values. Through the synergy of exceptional e-commerce web design and a triumphant Amazon launch, Swigg's story flourished, inviting individuals worldwide to embark on a refreshing journey towards better hydration.
